Magic Hour

Video, image and audio generation in one place — with an API on every paid plan.

4.3 / 5

Try Magic Hour → View Pricing

Last checked on September 25, 2026 against magichour.ai/pricing

Magic Hour

AI Video Tool

Quick Overview

What is Magic Hour?

Magic Hour is a browser workspace for generating video, images and audio from one account. More than a hundred single-purpose tools — text-to-video, face swap, lip sync, avatars, video translation, image editing — all draw on the same credit balance, so one subscription replaces three. A free tier with daily credits needs neither signup nor credit card; paid plans start at €17 per month and include full API access at every level.

The credit system runs across all of them. You buy or subscribe once and spend the same credits on whichever function you need, instead of holding separate subscriptions for video, images and voice. For anyone whose work regularly crosses those boundaries, that is the practical argument for it.

The second is the API, and it is the unusual part: full access is included on every paid plan, not reserved for an enterprise tier. That makes Magic Hour a candidate wherever generation needs to run inside an existing workflow rather than in a browser tab.

How Magic Hour Works

How It Works

You pick one of the individual tools — text-to-video, face swap, lip sync, avatar generator, image editor and so on — provide the input and let it run. Every action costs credits from a shared balance, so the same allowance covers video, image and audio work. Paid plans include a monthly credit allocation; separate credit packs can be bought on top and do not expire. Resolution, upload size and the number of simultaneous generations rise with the plan; priority queue and priority support are in every paid tier. The REST API is documented at docs.magichour.ai and included in full on every paid tier.

Who Should Use It

Magic Hour suits creators and small teams whose output crosses formats — a video that needs a generated thumbnail and a voiceover, a campaign that needs the same asset in several variants. It is also a practical choice for developers who want generation inside their own product without negotiating an enterprise contract for API access. If you only ever generate one kind of asset, a specialist tool will do it better.

Benefits

One credit balance across video, image and audio removes the usual stack of three separate subscriptions. The breadth of individual tools is unusual — functions like video translation, lip sync and colour grading are normally separate products. Full API access on every paid plan is the clearest differentiator against the video-only competition. There is a genuine free tier with daily credits that needs neither signup nor a credit card.

Limitations

Credit-based billing makes costs hard to predict, and the pricing page is explicit that credits convert differently per tool — a minute of video costs far more than an image. Breadth comes at the expense of depth: for pure image quality Midjourney is ahead, for voice ElevenLabs. And prices are shown in the visitor's local currency, which makes comparison against dollar-priced competitors awkward.

Key Features

Everything Magic Hour offers to power your workflow.

100+ single-purpose AI tools

Video, image and audio from one credit balance

Full API access on every paid plan

Face swap, lip sync and avatar generation

AI video translation

Watermark-free exports on paid plans

Best Use Cases

Social video with generated thumbnails

Face swap and lip sync for short form

AI avatars for explainer videos

Translating existing video into other languages

Image generation and editing alongside video

Generation built into your own product via API

Magic Hour Pricing

Subscriptions are billed per month or per year, the annual option cutting the monthly rate by roughly a third. Credits are the actual unit of cost and convert differently per tool: a minute of video consumes far more than an image, so the monthly allowance says less about what you can produce than the plan name suggests. Credit packs can be bought on top and do not expire. Magic Hour displays prices in the visitor’s currency — the figures here were recorded from Germany and are therefore in euros, while the credit packs are quoted in US dollars on the same page.

Free

€0

Daily credits, no signup or card required

Creator

€17/mo

12,000 credits per month, 1024px, full API, priority queue and support

Pro

€36/mo

25,000 credits per month, 1472px, 5 concurrent generations

Business

€84/mo

70,000 credits per month, 4K, unlimited concurrency

Enterprise

Custom

Contact the vendor for volume terms

Visit Magic Hour Pricing →

Pros & Cons

Pros

One subscription instead of three
Full API on every paid plan, not just enterprise
Free daily credits without signup
Unusual breadth of individual tools

Cons

Credit consumption hard to predict across tools
Less deep than specialists in image or voice
Prices displayed in local currency

Alternatives to Magic Hour

Runway ML

★ 4.8

Deeper video generation and editing.

→

Kling AI

★ 4.5

Video generation with strong motion quality.

→

Luma AI

★ 4.4

Video generation with a documented API.

→

Frequently Asked Questions

Is Magic Hour free?

Yes, there is a free tier with daily credits that requires neither a signup nor a credit card. It is enough to try the tools; sustained work needs a paid plan, which starts at €17 per month.

What do credits cost at Magic Hour?

Paid plans include a monthly allowance — 12,000 credits on Creator, 25,000 on Pro, 70,000 on Business. Credit packs can be bought separately at $1 for 400 credits and do not expire. How far a credit goes depends on the tool: a minute of video costs considerably more than an image.

Does Magic Hour have an API?

Yes, and full access is included on every paid plan rather than reserved for an enterprise tier. The documentation is at docs.magichour.ai. That is the clearest difference to most video-only tools.

Why are the prices in euros?

Magic Hour displays prices in the visitor's local currency. The figures here were recorded from Germany and are therefore in euros; the credit packs are quoted in US dollars on the same page. Check the pricing page for the amount that applies to you.

Magic Hour or Runway?

Runway goes deeper on video alone and has the stronger reputation for it. Magic Hour covers video, image and audio from one credit balance and includes the API everywhere. If your work stays within video, Runway; if it crosses formats, Magic Hour.