Build automated workflows on a visual canvas, with branching and error handling.
Make
AI Automation Tool
Category
AI Automation
Pricing
Free plan + paid subscription
Free Trial
Yes
Best For
Visual workflow building
Category
AI Automation
Best For
Visual workflow building
Pricing
Free plan + paid subscription
Website
make.comMake — formerly Integromat — is a workflow automation platform built around a visual canvas. Instead of a list of steps, a workflow appears as connected modules you can see and rearrange, which makes branching logic and data flow easier to follow than in a linear editor.
The visual model is the reason people choose it. Workflows that would be unwieldy as a step list — several branches, an iteration over a list of records, a fallback route when a step fails — stay readable on the canvas. Make also bills by operation rather than by task, which usually works out cheaper at volume.
The trade-off is a steeper start. The canvas rewards people willing to learn how data is mapped between modules, and the first complex workflow takes longer to build than its equivalent elsewhere. Once that hurdle is cleared, Make handles far more intricate automation than a linear tool comfortably can.
You place modules on a canvas and connect them: a trigger module starts the workflow, subsequent modules carry out actions, and routers split the flow into conditional branches. Data from earlier modules is mapped into later ones through a field picker. Iterators and aggregators handle lists of records, and error handlers define what happens when a step fails. Each module execution counts as one operation against the monthly allowance.
Make suits people building automation that is more than a straight line — anyone who needs conditional branches, loops over records, or controlled error handling. It rewards operations and marketing teams with recurring, multi-branch processes, and agencies running similar workflows for several clients. If your requirement is one trigger and one action, a simpler tool will get you there faster.
The canvas makes complex logic legible in a way that step lists do not, which pays off in maintenance as much as in building. Operation-based billing tends to be more economical at volume than task-based billing. Error handling, iteration and scheduling are built in rather than bolted on, and the free plan is usable for real testing.
The learning curve is real: data mapping between modules is the part most people struggle with at first. The integration catalogue, while large, is smaller than Zapier's, so a niche connector may be missing. Pricing depends on the credit volume booked, which makes comparing plans against competitors less straightforward than a flat monthly figure.
Everything Make offers to power your workflow.
Make offers flexible pricing plans to fit your needs.
$0/mo
1,000 credits per month, no time limit
$9/mo
Entry rate for 10,000 credits per month
$16/mo
Priority execution and custom variables
$29/mo
Shared workflows and team roles
Billing period not verified — the provider's pricing page is authoritative.
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